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Research.bm understands that customer service has never been more important than it is today.
Research.bm employs hundreds of mystery shoppers who represent all different segments of the population. These
shoppers are savvy, discrete, and articulate, pay attention to detail and are put through Research.bm's rigorous
criteria.
Our shoppers visit the assigned locations and assess the experience from the instant they enter the doors. The shoppers
document their experiences in detail and tell the story of the shopping process including the interaction with the staff,
the environment of the store or business, the ability of the salesperson to affect a purchase and the overall knowledge
and presentation of the store or business representative.
Details identified in each shopping experience include the business or store's:
• Décor (determine a classification for the environment),
• Amenities (items useful for the shopper should they have to wait for service),
• Layout of store or reception area,
• Receptionist or salesperson degree of helpfulness and professionalism,
• Pro-activity (Did anyone go beyond the call of duty, up sell ability, etc.)
• Collateral materials (brochures, samples, application forms).
• Purchasing or application process
• And much more.
We design a mystery shopping program that is unique and meets each individual client's needs. We uncover brand
perceptions through an analysis of the shopping or calling experience including perceptions of: product
(fit, quality, price, value), retail environment, customer service, and communications.
Let's get started! Contact us today to get the answers you need to grow your business.
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Contact us today and we will provide you with the best market research strategy and tool recommendation to meet your unique business requirements.
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Our solutions are scalable and personalized to meet your business market research needs.
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"Research.bm has provided excellent insight into customers and our potential customers through qualitative and
quantitative research. Responsiveness to our requests and completeness of reports have been impressive."
Director, M3 Wireless
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